US Fish &
Wildlife Service

National Wildlife
Refuge System
brand evolution

part 1: brand architecture

JDG created the National Wildlife Refuge System brand identity mark, and Centennial identifier. This mark was created to be compatiblie with the exisiting Fish and Wildlife Service logo, and to be usable across an enormous array of mediums.

Evolving the National Wildlife Refuge System brand was a task that was both exciting and challenging. Ensuring that all parties were able to use the brand consistently, and easily, JDG created a variety of standards for logo and typography use.