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The Media Kit establishes the identity of
the Registry and provides reporters and journalists with useful
information. A series of print public service announcements (PSAs)
conveys the purpose of the Registry immediately, as well how people
can sign up.
JDG created 15 different "real-life
scenario" ads using all original photography. Since a primary
objective was to encourage people to sign up using the
DONOTCALL.GOV Web site, many of these images showed people
registering online. And it's working—85% of registrations
are occurring over the Internet.
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